Wednesday, July 26, 2006

The Real Estate Show


Over the past couple days, I have begun a new form of advertising: Television.

Local cable company INSIGHT airs a program segment called The Real Estate Show. This program airs three times each and every day: 8:30-10:00AM, 2:00-3:30PM and 10:30PM-12:00AM.

This program doesn't have much to it, it's basically just a show advertising agents' listings across the city of Columbus. There is background music and a voice-over narration to enhance the ad piece, along with pictures and on-screen titles.

My ads run about 28 minutes into the program, so if you want to check out my ad, tune in daily at 8:58AM, 2:58PM, or 10:58PM on Insight, channel 10. I will also try to get my ad up and running on my website and link it to this post. So, if you don't have access to Insight Cable, you'll still be able to see my ad.

Anyways, for my first week of ads, I am running an ad about my website, video Reel-Tours and this blog. The second ad (which follows right after the first) is marketing my 846 Soramill Lane property. Each ad is 20 seconds long.

I will try to keep you posted on how well this does for me or if it generates any calls or business. We'll see!

If you see my ad, please drop me a line and let me know. That would help me out a lot!

Dan

Saturday, July 22, 2006

Nice Guys Finish Last?

Last week, I received encouragement and compliments from an unlikely source: an agent with another brokerage. And it was exactly what I needed.

See, for those of you who know me, you know me as a man of integrity - a nice guy with respect for everyone around me. I know you can't make everyone happy all of the time, but people like me at least try to make everyone happy at all times. And for the most part, it pays off. My family, my friends, and my clients all seem to appreciate it. I know there are many of us out there, so please don't believe that I think I'm a rare breed or anything.

But everything comes full circle when you come across someone who, no matter how hard you try, you cannot make happy. Usually, someone like this is looking for you to be "tough" and "overly aggressive," even in situations that don't call for it. They either try to get a rise out of you because that's just their personality, or they don't understand a specific situation and how to behave in it, so they just become disagreeable no matter what you say.

Obviously, since I am writing this blog entry, this happened to me recently. I came across someone who for whatever reason, wanted me to be "aggressive" in a situation that didn't call for it. Therefore, we butted heads and the partnership I spent so much time and effort cultivating just didn't work, and it fell apart. At first, I blamed myself.

I thought to myself that maybe I did need to be majorly aggressive and oftentimes more pushy/bossy/bullying to be successful in real estate. If that was the case though, I was in big trouble because that is not me. When a situation calls for being aggressive, I am. When a situation calls for me to be firm and demanding, I am. But can I be that way all the time, even when it's not called for? No way. So, I blamed myself, questioned myself, and doubted myself. But in the back of my head I kept thinking about all of the other people I knew who valued me for the kind way I delt with situations. It just didn't make sense.

So last Friday, I was sitting in on a closing for some of my clients. I was representing the buyers in this transaction, and the Sellers' agent, from across the table took it upon herself to tell my clients, "You have a great Realtor. He knows what he's doing. He's genuine. He's nice. He's a pleasure to deal with. He's already a really good Realtor." Then she started talking about to be successful in this business so many people think you need to be mean and aggressive, but that just isn't the case. "You just need to be nice," she said. "If you're nice, it will all come back to you."

She had no idea how much I needed to hear that. But she's one of the area's top agents, so coming from her, that was not only comforting to hear, but I knew it was true. She knows what she's talking about, and it makes me feel completely comfortable that I know what I'm talking about.

Nice guys don't finish last - only once in a blue moon. Ninety-nine percent of the time, they finish first. And I must tell you, it's pretty nice being first and holding the blue ribbon.

Tuesday, July 11, 2006

Audioblogger Test Post


Turn up your volume and press play. The audio says it all.

this is an audio post - click to play

Thursday, July 06, 2006

Website Traffic

I recently added a tracking system to my website. No, not a secret government agency tracking system that tracks your every move. This is a program that tells me the city and state my website visitors are coming from.

For the most part, my website visitors are coming from Columbus, Ohio - where I do business from. But recently, I have been receiving a lot more traffic from outside Columbus. Where? Well, how about California, Colorado, Illinois, Texas, and Florida. Why? I have no idea. Who are these people visiting my site? I have no idea of that either.

Right now, my website it receiving about 5-10 visitors per day. That doesn't sound like a lot, but to be honest, most Realtor's sites get somewhere between 0 and 1 hits per day. The top web-agents, they get over 50 a day. That's where I want to be.

Anyways, if you're reading this and I have never personally met you, please send me an email and just let me know you were here and where you're from. I'd love to know!

Thanks for visiting.

Dan
www.HamiltonHomesGroup.com